Tenet

Tenet is the AI marketing agent for lean B2B SaaS teams. It runs strategy, positioning, execution, and distribution end to end across content, SEO and AEO, product marketing, demand generation, social, and design — anchored in your brand voice and knowledge base.

About Tenet

Tenet is an AI marketing agent. It is built for lean B2B companies who need to ship the output of a five-person team without the headcount.

The agent handles marketing strategy, positioning, execution, and distribution across six functions: Content, SEO and AEO, Product Marketing, Demand Generation, Social, and Design Studio.

Tenet is anchored in each customer's actual brand voice and ICP — so the work it ships is based on deep knowledge of the company and its goals.

Who Tenet is for

  • Heads of Marketing, VPs of Marketing, and solo marketers with budget authority

  • Founders

  • Companies between $1M and $50M in ARR

  • Lean marketing teams with big goals

  • Companies that need to compete with larger marketing teams without hiring more

Tenet is not built for marketing agencies.

How Tenet works

Tenet is a single AI marketing agent, not a stitched-together set of tools. It learns the customer's brand voice, positioning, ICP, and the industry during onboarding, then runs marketing work end to end. Output is reviewed and approved by the user before shipping.

The agent does:

  • Strategy: competitor analysis, gap identification, business goals, ICP pain points, GTM

  • Positioning: messaging frameworks, narrative development, category claims

  • Execution: demand gen campaigns, battlecards, thought leadership, personal brand, long-form search-optimized articles, landing pages, email sequences, social posts, ad copy, press releases, video scripts, and more

  • Distribution: scheduling, repackaging across channels, performance tracking

The agent does not: replace the marketer's judgment, conduct customer interviews, or act without approval.

How Tenet is different

Most AI marketing tools sit in one box of the workflow — a drafting assistant, a scheduler, a research summarizer. Stitching them together is its own job, and even then, the output misses a deeper understanding of the company and its goals — that's the job that keeps marketing teams stuck.

Tenet runs the whole marketing function as one agent.

Tenet is built for the workflow redesign that distinguishes high-performing AI users from the 94% who don't capture meaningful value (per McKinsey State of AI 2025).

Pricing

Tenet is $2,500 per month for a single user, $4,000 for a team workspace (less than 5), or custom solutions for enterprises on request. Anchored against the cost of a single marketing headcount.

Founder

Tenet was founded by Anjana Vasan, a leading B2B SaaS marketing industry expert. She has worked in competitive ad and PR agencies across North America and has nearly a decade of experience in B2B SaaS, leading content marketing at Automattic's WordPress.org and at companies including Tubi, Planful, Mosaic, Alloy, and Argyle. She was the first US content marketing hire at Parloa ($3B post-Series D), where she built the function from scratch and hit investor milestones early. Her work involves partnerships with Microsoft, OpenAI, WSJ, Forbes, and TechCrunch, and she has shaped executive and C-suite narratives throughout her career. She also holds a master's degree in public relations from NYU.

Resources

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