What's new: The biggest Tenet update yet

Your marketing stack just got a major upgrade.

This spring, we shipped one of our largest updates since launch — spanning brand-new workspaces, smarter AI capabilities, and a more polished experience across the board. Here's everything that's new.

Social media — Now live

We built an entirely new Social Media workspace from the ground up. Plan, create, and manage your social presence — all from one place.

• Overview & briefs: Get an instant snapshot of your social strategy with AI-generated briefs and action items

• Workbench : Generate platform-ready posts with built-in brand context and audience intelligence. Content streams in real-time so you can watch your posts take shape

• Content calendar: Visualize your posting schedule, drag to reschedule, and create new posts directly from any date

• Asset lbrary: All your social content in one place, searchable and ready to reuse

Design studio — Now live

The Design module got a ground-up redesign. It's now a full creative studio for generating on-brand marketing visuals.

• AI image generation: Describe what you need and get production-quality images that match your brand colors, style, and mood

• Carousel creation: Generate multi-slide carousels in one go, perfect for LinkedIn and Instagram

• Visual identity integration: Upload your logo, set your colors and fonts, and every asset generated stays on-brand automatically

Product marketing — Now live

The Product Marketing module now delivers more precise competitive intelligence and positioning.

• Real-time competitive analysis: Refined AI synthesis surfaces clearer, more actionable competitor insights with better filtering

• ICP & positioning: Your ideal customer profiles and positioning statements are now presented as clean, scannable cards you can act on immediately

• One-click refresh: Pull the latest competitive data anytime without rebuilding your analysis from scratch

Smarter content, deeper research

Content generation across the platform got a serious intelligence boost.

• Deeper research: Articles and briefs are now backed by more thorough, multi-source research with real citations

• Keyword intelligence: More accurate search intent classification so your content targets the right queries

• Formatted output: Generated content now renders as clean, styled markdown with proper headings, lists, and structure

• One-click export: Export your finished content in any format instantly, ready to publish

Under the hood

Beyond the big features, we spent a lot of time making the entire platform feel tighter.

• Consistent styling: Every module now shares a unified look and feel, from navigation to typography to interactive elements

• Faster streaming: Content generation feels snappier with improved real-time streaming across all modules

• Reliability improvements: Squashed bugs across uploads, tab navigation, and data loading so things just work

What's next

We're just getting started. Expect more features, deeper integrations, and even smarter AI capabilities in the coming weeks.

Want to see it for yourself? Get started with Tenet →