Introducing Tenet: a simpler way to do marketing
We built Tenet because modern marketing has become unnecessarily complicated.
Between juggling SEO tools, content platforms, brand guidelines documents, and AI assistants, marketers spend more time managing software than doing actual marketing work. We wanted to change that.
Tenet brings content creation, SEO research, and brand management together in one platform. Instead of switching between tabs and copying data from one tool to another, everything lives in the same place and works together.
Here's what that looks like.
Content marketing
Creating content with Tenet starts with research. When you enter a topic, the platform conducts deep research across the web, pulling insights, data points, and expert perspectives. You can also discover angles: unique takes on your topic that haven't been overdone. Instead of starting from a blank page, you're starting with context and direction.
You can choose different content modes depending on what you're creating. SEO-focused content is optimized for search rankings with proper keyword integration and structure. Thought leadership content prioritizes original perspectives and deeper analysis over keyword density.
Once you generate a draft, the platform runs it through several layers of analysis:
Fact verification: Checks every claim in your content. Statistics, named studies, dates, and quantified comparisons get flagged as verified, needs review, or failed. You see exactly which claims need attention before publishing.
Originality analysis: Scans for content that's too similar to what already exists online. You get an originality percentage and specific callouts of any phrases that might be problematic.
Quality scoring: Evaluates your content across five dimensions: depth, evidence, actionability, engagement, and originality.
Grammar and readability: Catches spelling issues, grammar problems, and style inconsistencies. You also get a readability score so you know if your content matches your audience.
AI phrase cleanup: Detects generic AI-sounding language and removes it automatically. You can see what was detected, what was removed, and what might still need manual attention.
The platform keeps three versions of your content: the original draft, an improved version after auto-enhancement, and the final version after cleanup. You can compare them, edit directly in the platform, and export when ready.
Every piece of content includes citations back to the sources used during research, so your claims have backing and readers can dig deeper if they want.
Brand intelligence
The brand intelligence stores everything about how your brand communicates.
Brand voice: Define your voice with specific tone attributes—professional, conversational, technical, friendly, or any combination. Add sample content that represents your ideal writing style, and the platform learns from it.
Writing guidelines: Capture your preferences: how you handle certain topics, words you avoid, formatting standards, and messaging frameworks.
Company context: Give the AI background on what your company does, who you serve, and what makes you different.
When you create content, all of this gets applied automatically. You don't have to re-explain your brand every time.
If you manage multiple brands—different products, business units, or clients—each one gets its own profile with separate voice settings and guidelines.
SEO / AEO
The SEO /AEO module covers keyword research, competitor analysis, SERP insights, backlink tracking, and AI visibility and optimization:
Keyword research: Start with a seed keyword and get related terms with search volume, ranking difficulty, cost-per-click, and search intent. Intent classification tells you whether searchers are looking for information, comparing options, ready to buy, or navigating to a specific site. You can also discover keywords from any URL—enter a competitor's page or your own site and see exactly what keywords it ranks for, at what position, and how much traffic each term drives.
Country-specific data: Available across 15 markets: United States, United Kingdom, Canada, Australia, Germany, France, Spain, Italy, Netherlands, Switzerland, India, Japan, Brazil, Mexico, and Singapore.
SERP analysis: See what's actually ranking for any keyword. You get the top 10 organic results, featured snippets, People Also Ask questions, and related searches. The platform also detects AI Overviews—Google's AI-generated summaries—so you know when traditional rankings are being pushed down the page.
Competitor analysis: Enter your domain and the platform identifies who you're competing against based on keyword overlap. Run gap analysis to find keywords where competitors rank but you don't, keywords where you're winning, and keywords where you're losing ground.
Top pages: See which pages on any domain drive the most organic traffic, what keywords those pages rank for, and their estimated traffic value.
On-page analysis: Enter any URL and get a full SEO audit: title tag, meta description, heading structure, word count, internal and external links, image alt text coverage, and page load time. Issues are flagged by severity so you know what to fix first.
Backlink tracking: Monitor who links to your site. See the source URL, anchor text, domain authority, page authority, and whether links are dofollow or nofollow. Track new backlinks gained and lost backlinks over time. Filter by minimum domain authority and sort by DA, PA, or date.
AI visibility: Track how your brand appears in AI assistant responses. ChatGPT, Claude, Gemini, and Perplexity are all monitored. See which queries mention your brand, how often you're cited compared to competitors, and track visibility over time.
Content briefs: Generate a structured brief from your keyword research and competitor analysis—target word count, headers to include, questions to answer, and sources to reference.
Content library
Everything you create lives in the content library. You can search, filter by content type or status, and pick up where you left off. Content moves from draft to verified to published as you work through the process.
What's next
Tenet is designed around a simple idea: marketing platforms should make work easier, not add more complexity. Every feature connects to everything else. Keyword research informs content creation. Brand voice shapes every draft. SEO data and AI visibility metrics help you understand what's working.
We're still early. There's more coming: SEO strategy planning, team collaboration, product narratives, and deeper analytics. But the foundation is here, and we're excited for what's next.
