Marketing got messy, so we built something better
Modern marketing teams aren't short on tools or vendors. They're short on time.
If you’re a marketer today, you probably have a tab open for keyword research, another for brand guidelines, a Google Doc for content, an AI assistant on standby for product messaging, and maybe three Slack threads chasing down approvals.
It’s a lot. And most of it pulls you away from the actual work: creating something smart, strategic, and useful.
That’s why we built Tenet.
It's not another point solution, but a full-stack marketing platform that connects the dots between content, SEO, product marketing, demand gen, and brand in one place. So instead of juggling your tech stack, you can actually do the work.
Here’s how it works:
Start with research, not a blank page
Tenet helps you explore a topic the way a strategist would: pulling data, surfacing expert takes, and identifying white space where your content can stand out. Whether you're optimizing for search or writing for depth, you're starting with the right (and same) context.
Create with structure and support
Once you draft strategy, Tenet runs every content asset through fact-checking, originality scans, grammar and style checks, and even flags AI-sounding phrases that dilute credibility. You see every revision layer and choose what to keep.
Your brand, baked in
With a dedicated brand kit, Tenet learns your voice, tone, guidelines, and positioning. Every draft reflects how you sound, not how an AI thinks you should sound.
SEO and AEO, built-in
From keyword intent and SERP snapshots to backlink tracking and AI assistant visibility, Tenet brings all your organic growth data into the same space where content happens. No more copy-pasting across dashboards.
One platform, not seven tools
Everything connects: your research fuels your brief, your content reflects your brand, and your metrics show what’s working—without ever leaving the platform.
We built Tenet because modern marketing has become unnecessarily complicated.
Between juggling SEO tools, content platforms, brand guidelines documents, and AI assistants, marketers spend more time managing software than doing actual marketing work. We wanted to change that.
Tenet brings your entire marketing function—content creation, SEO research, product marketing and brand management—together in one platform. Instead of switching between tabs and copying data from one tool to another, everything lives in the same place and works together.
